Lean UX: What is Lean UX?

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lean ux
Lean UX cycle

Lean UX is about apply lean principles to User eXperience.

Why?

There are 2 main observations:

Bad UX. Failed products.

Unfortunately, there are still too many (software) products and services built and released on the market, that do not fit the customers’ needs. This is a long lasting pain in software development. Nowadays thanks to modern web & mobile technologies, possibilities are endless. But than again there are still too many useless, badly designed, wrongly understood, misfit products with failed UX.

Search the web for “failed products” and you get a few examples.

Creation of software by writing documents.

The purpose of creating software is to serve the users’ need, to solve their problem, to automate their work, to meet their goal, to be convenient in use. Software is an end, not a goal. The experience has to be right, it must properly function, the experience should be neat and crisp.

Unfortunately, when creating user experiences, many product (software) development teams are organised in a way so that:

UX people “produce” the “UX” and create a document, a deliverable (“the UI/UX spec“). “The spec” is delivered to the developers who will make the wonderful UX real.

Documents do not solve users’ problems; software does.

With the agile manifesto in mind:

Working software over comprehensive documentation

We know and we owe it to ourselves to focus on delivering a working product, to collaborate and to work to the highest standards, and to minimise any unnecessary intermediates (such as “the spec“). So why do still so many teams (agile or non-agile) keep on focussing on “big UX design upfront”?

Applying Lean principles to product creation and UX will help us to focus on creating a right product fit, by creating value, and by minimizing any waste in the process. Likewise agile, likewise lean, Lean UX is a mindset, a process change and a way of thinking how to create the right product in the right way.

Lean?

The core idea is to maximize customer value while minimizing waste. Simply, lean means creating more value for customers with fewer resources.

A lean organization understands customer value and focuses its key processes to continuously increase it. The ultimate goal is to provide perfect value to the customer through a perfect value creation process that has zero waste.

What is Lean? (lean.org)

UX?

UX or User eXperience is about the user experience, but also the whole customer experience. It’s more than design aesthetics. It’s the result of the combination of design, interactions, architecture, technology, business goals, etc.

UX iceberg

UX iceberg

Source: UX iceberg;
http://arquiteturadeinformacao.com/wp-content/uploads/2012/03/ux_iceberg.png

Lean UX

Materials in this post are based upon readings on the topic of Lean UX.

Lean UX (Jeff Gothelf)

Lean UX (Jeff Gothelf)