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The New New Product Owner: The Product Value Maximizer in Scrum.

The Scrum Crazy Blog

Preface:  In the last 4 years, the Scrum Guide has had two very significant updates, including updates to the Product Owner role that have far reaching implications. In this article and the series that follows, I attempt to describe “The New New Product Owner” role in Scrum.

In a series of upcoming articles, I will detail the different focus areas that the modern Product Owner needs to concentrate on in order to fulfill their duties on a Scrum team.
POFocusAreas_NewNewPOThe New New Product Owner understands that she will likely need to execute these activities at different times, and that she might need to delegate to others in order to effectively produce software that maximizes ROI for the software development effort.

The first and most important focus area is for the Product Owner to be the “Product Value Maximizer.”  There are lots of way to do this, but 3 key steps…

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