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The New New Product Owner: The Product Marketplace Expert

The Scrum Crazy Blog

In my previous post, I discussed the 7 focus areas for the New New Product Owner, as well as the “Product Value Maximizer” focus area.  In this post, we explore the “Product Marketplace Expert” focus area.

The New New Product Owner should be expertly aware of the marketplace for the product. They should constantly be gathering and re-gathering information and data regarding the marketplace, so that the product value is maximized. Getting out of touch with the marketplace can be a recipe for product disaster. Note here that the New New Product Owner may or may not be the one doing the legwork of gathering the marketplace data(they might delegate), but they should certainly be aware of the market research.  Often times the New New Product Owner will delegate to others or to automation to aid them in obtaining the market data.
POFocusAreas_NewNewPONote that your market might be internal…

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