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Make a big IMPACT with products and projects!


Impact mapping can help you build products and deliver projects that make an impact, not just ship software. Impact mapping is a strategic planning technique that prevents organisations from getting lost while building products and delivering projects, by clearly communicating assumptions, helping teams align their activities with overall business objectives and make better road-map decisions.

I use this tool when ever the plan is not clear or there is no plan as it helps to align stakeholders with a clear understanding of the needs to be done to achieve the projects objective whether that be software delivery or business change.

How does it work:


An impact map is a visualisation of scope and underlying assumptions, created collaboratively with stakeholders. A map is grown during a discussion facilitated by answering the following four questions:

Why?The center of an impact map answers the most important question:
  • Why are we doing this?…

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