Objective Key-Results

In any context, objectives (or outcomes) are essential as they give guidance or direction instead of focusing on solutions.

(Solutions in the broad meaning: a product or service, an improvement, a feature, a functionality, …)

We want to track progress concerning objectives, not only solutions. Quite often, solutions are proposed or defined without an objective in mind. Multiple solutions are possible to reach a specific objective.

When teams are given an objective, they can think about possible solutions and which fit best in the current environment (system, product, service, etc.). In general, teams who own part of the problem statement and the solution space are more motivated, focused, and creative as they feel ownership.

Objective Key Results
Objective Key Results

OKRs = Objectives + Key Results

It is a method of defining and tracking objectives and their outcomes.
[Source: wikipedia.org]

  • Objectives are what the organization or individual wants to accomplish, typically subjective and qualitative. Objectives can be ambitious can be challenging.
  • Key results are concrete, specific, and measurable. They describe how you will accomplish the related objective and measure whether you achieved it.

The clue is that Objectives and Key Results can be defined on several levels in the organization: for example, executive management, departments, products or services, and teams.

How Google sets goals

 

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