Speaker Kit

Value First, headshot

Short bio

Value First, based in Belgium, delivers keynotes and workshop facilitation on AI leadership and agentic software development — the same redesign, seen from the top and from the inside. The practice builds agent systems in-house and draws on twenty years split between hands-on software delivery and organizational redesign, across banking, telecom, government, media, healthcare, insurance, and automotive. Add ten years of European and US conference stages, and the highest international training and coaching credentials: Certified Scrum Trainer (CST) and Certified Enterprise Coach (CEC).

Long bio

Value First builds AI agent systems, backed by twenty years in software delivery and organizational redesign. Most people in AI do one or the other.

That combination defines these sessions today, on two connected fronts. For executives and CIOs: keynotes and leadership programs on AI leadership, because AI changes who does the work, who reviews it, and who is accountable, and most organizations have redesigned none of the three.

For product development teams: hands-on talks and training in agentic software development — agents in the delivery workflow, structured methods like BMAD, quality gates, and what it all changes about roles and responsibilities, processes and product. Value First also develops AI leadership curricula at university and corporate level.

The foundation is twenty years, in two halves, and now a return. The first ten: hands-on, in the roles of business analyst, developer, UX/UI designer, project manager, and product owner in software product development. The next ten: redesigning how teams and organizations work. Coaching teams, coaches, and product leadership across banking, telecom, government, media, healthcare, insurance, and automotive, typically as a long-term embedded partner, and co-leading an agile transformation at a major bank. Today, building again: agentic software engineering and product development. Value First holds the highest international training and coaching credentials: Certified Scrum Trainer (CST) and Certified Enterprise Coach (CEC).

Ten years on European and US conference stages, from Agile Tour Brussels and Global Scrum Gathering Munich to Agile2025 Denver and the Dutch AI Conference. Never a pure slide talk: every session has a story and puts the room to work.

Value First doesn't claim to be the expert here. The field is too new, and moves too fast for anyone to be. What it brings isn't final answers: twenty years helping organizations navigate complexity, everything learned from building with these systems directly, and the willingness to say what still doesn't work.

MC introduction (30 sec)

This session builds AI agent systems, backed by twenty years in software delivery and organizational redesign, in banking, telecom, and government. The claim: AI changes who does the work, who reviews it, and who is accountable, and most organizations have redesigned none of the three. Fair warning: no pure slide talks here, so expect to work. Please welcome: Value First.

Track record

Conference speaker since 2015. Two decades in the field.

Agile2025 Denver · Dutch AI Conference Amsterdam · AI Summit Brussels · XP Days Benelux · Agile Tour Brussels · Agile Tour London · Global Scrum Gathering Munich · Regional Scrum Gathering Ghent · Regional Scrum Gathering Brussels · Scrum Day Europe · Agile Consortium Belgium · NCOI Dag van de Projectmanager Brussel

My topics evolved with the field: from Liberating Structures, agile coaching, Lean UX, and agile software delivery to what occupies leaders today: AI governance, human-AI collaboration, and the organizational redesign that generative AI demands.

Agile2025 Denver (PMI Agile Alliance): 1,000+ attendees, selected through the open call for proposals.

Featured: live interview with Anu Smalley for "The Agile Network" podcast, recorded at Agile2025 Denver. Topic: a self-designed canvas for structuring AI-adoption conversations in teams — values, team impact, and concrete exit criteria. Full episode viewable for members of The Agile Network.

What participants say

“He can easily interact at all levels, whether it's the CEO or a freshly started junior developer.”

Enterprise Agile Coach, banking sector (2021)

“A really inspiring trainer. He is able to challenge people at all levels and bring out the best in the team.”

Senior manager, international consultancy (2024)

“Great facilitator. Challenging mirror. Gets the public going.”

IT professional, banking sector (2022)

“Tangible format — participants made a direct connection between the canvas exercises and their own team's situation.”

Participant, Agile2025 Denver (AI Harmony workshop)

What co-trainers say

“He is patient, a great listener and facilitator. He tells stories and doesn't push his own point of view. The students gave him glowing remarks on his delivery.”

Internationally certified trainer, after co-training (US, 2022)

“I sat in the back of the class letting Frederik handle the entire class. I'm confident in Frederik's training capabilities to trust him running my classes.”

Certified trainer, after co-training (NL, 2023)

“An expert in using Liberating Structures.”

Trainer colleague, after co-training (2023)

Consulting record

Twenty years as a consultant, through nearly every seat in the product development chain. First the building roles: business analyst, developer, UX/UI, project manager. Then the roles that hold a team together: Scrum Master, product owner. Then the roles that look across teams: transformation coach, agile coach, AI coach. And now the circle closes: back to building. Agentic software engineering and product development, with everything the coaching years taught him about how teams and organizations actually work. He coaches the whole chain because he has worked in the whole chain, across telecom, banking, government, media, healthcare, insurance, and automotive — typically as a long-term embedded partner, not a drive-by advisor.

Recent leadership work:

He coached telecom leadership through a delivery-management role, using a leadership assessment built for AI-enabled hybrid teams: the Leadership Circle Profile, Immunity to Change, and Personal Agility. His premise: generative AI may be the first technology to touch process, product, and people at once, where agile coaching mostly changed process alone. That combination surfaced familiar pitfalls in unfamiliar territory, micromanagement chief among them, and distance from the value stream.

Two paths opened up. The leader moves closer to the value stream and takes on part of the product-development work themselves: design, complex problem-solving, not coding. Or the leader shifts fully to strategy and delegates further, since AI-enabled teams run more autonomously, with the role moving toward customer contact and feedback loops.

At a major bank, he coached a leadership team on how they worked together, using a leadership assessment, the Lencioni model, and individual personality profiles so each member understood how their style related to the others'. A multi-session engagement, not a one-off workshop.

Credentials

CST

Certified Scrum Trainer, Scrum Alliance. Awarded after peer review and live co-training evaluations; held by only a few hundred people worldwide.

CEC

Certified Enterprise Coach, Scrum Alliance. A peer-reviewed track record guiding organization-wide change.

LCP

Certified Practitioner, Leadership Circle Profile. An ICF-, SHRM-, and ATD-accredited 360° leadership assessment certification.

AV requirements (summary)

FormatCore AV needs
Keynote (45')Projector + screen, wireless mic, countdown timer
Interactive talk / breakout (90')Projector + screen, 1 flipchart, reliable Wi-Fi
Half-day / full-day workshopFlipchart per table, projector + screen, wall space for flipchart sheets

Availability

Available for conferences worldwide. All sessions in English and Dutch.

Photos

Downloads

AI-Agile Alignment Canvas (PDF) → For a team: align AI use with your own agile principles and values, and set up safe-to-stop experiments.

Speaker one-pager (PDF) →

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